In the US, turmeric is a top-selling dietary supplement with demand growing annually.¹ The popular botanical, which is extracted from the rhizome (roots) of Curcuma longa L, has been used for centuries as a remedy for inflammation, thanks to its bioactive compounds, including curcuminoids.²
Curcumin, the primary curcuminoid in turmeric, acts as potent antioxidant, neutralizing free radicals that contribute to inflammation and oxidative stress. It is widely recognized for its ability to support joint health safely, among other benefits, across a diverse age range.
“Curcumin aligns with the growing trend of consumers seeking clinically proven, safe, and natural dietary solutions for health and wellness needs,” says Dr. Anurag Pande, Vice President of Scientific and Regulatory Affairs at Sabinsa.
“The sustained popularity of curcumin products is driven by its wide-ranging health and beauty benefits, scientific validation through published clinical trials and peer-reviewed studies, and increased bioavailability – such as when curcumin is combined with black pepper extract.”
Curcumin C3 Complex® combines curcumin with two naturally-occurring curcuminoids – demethoxycurcumin (DMC) and bisdemethoxycurcumin (BDMC) – which are typically extracted together as part of curcuminoid pharmaco-crystals essential to the effectiveness of curcumin in Curcumin C3 Complex®. They also ensure optimal potency and enhanced physiological stability.
“Although often considered minor components within the curcuminoid group, desmethoxycurcumin and bisdemethoxycurcumin play a significant role in supporting curcumin’s biological activity, physiological stability, and broadening its spectrum of bioactivity,” explains Dr. Pande.
Curcumin C3 Complex® supplementation has been scientifically proven to support a healthy inflammation response and promote healthy aging, both of which are vital for maintaining an active lifestyle.